PRESS INFORMATION
September 2018
Ready for Winter? It happens faster than you think!
| Do you know the memory hook “Winter
tyres from O to E"? What does it stand for and what does “adequate
winter equipment obligation” really mean? At www.readyforwinter.eu,
just before the start of the tyre changing period, ALCAR has summarised
the major points for you to be ready for the chilly time of year. From O to E From “October To Easter” is the simplest memory hook every car owner needs to bear in mind, because winter tyres are mandatory in many European countries. That’s why, ALCAR offers a summary of all regulations in Europe. Even though test results for all-season tyres have been positive in the past few years, nothing has been able to beat the "real" winter tyre. Rims and tyres as a unit are your only and hence vital connection to the road. Therefore, no compromises must be made when it comes to tyres. Changing tyres equals safety When the temperature drops to +7°C or below, you must fit winter tyres to your car. Only winter tyres bearing the markings M+S, M.S. or M&S in combination with the "Alpine" symbol and a minimum tread depth of 4 mm (diagonal tyres 5 mm) are permitted by law. Winter tyres differ in tread and rubber compound from summer tyres. Winter tyres are softer and therefore more elastic at lower temperatures than harder summer tyres.  Wheelfred. A likeable protagonist with flaws. Wheelfred is a friendly, likeable and safety-conscious driver. However, his safety consciousness has scope for improvement. This becomes obvious when watching the three ALCAR Autumn Campaign short videos. But luckily, Wheelfred is open to conviction. Specialist dealers all across Europe offer 100 percent approved solutions You can tell true specialists by how they fulfil wishes and solve problems: quick, simple and, above all, easy-to-understand. Knowledge, experience, quality awareness and an uncomplicated and quick service separates the wheat from the chaff. More than 23,000 ALCAR specialist dealers across Europe are specialists for rims, tyres and tyre pressure monitoring systems (TPMS) – often just around the corner! But see for yourselves, configure your car and find your specialist dealer at ALCAR 3D rim configurator. About ALCAR ALCAR is an internationally active industrial and commercial group which places its strategic focus on steel and alloy wheels. The ALCAR Group is the market leader in the European aftermarket for passenger car wheels. The group's main business activities focus on wholesaling on national and international level, manufacturing steel and alloy wheels as well as distributing tyre pressure monitoring systems, tyres and fitted units. The international presence of the Austrian group of companies amounts to 29 companies in 16 European countries in which more than 750 employees from development, manufacture and distribution conduct successful business activities. May be
copied free of charge *File copy requested
Contact (press only): ALCAR Corporate Communications Hieronymus Tupay, Email: h.tupay@alcar-wheels.com, Phone: +43 2256 801 528 Contact for press and file copy submissions: MediaTel PR-Agency, Haldenweg 2, 72505 Krauchenwies-Ablach, Germany Phone: +49 (0) 7576-9616-12, e-mail: presse@mediatel.biz |
 PR_ALCAR_campaign_readyforwinter_EN.pdf |
| PR_ALCAR_campaign_readyforwinter_EN.doc |
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